Information we may collect

We may collect information that you choose to provide when contacting us, including:

• Your name and contact details.
• Your preferred method of contact.
• The treatment area you are interested in.
• The contents of your enquiry and related correspondence.
• Appointment, travel or coordination details where relevant.

We may also receive limited technical information when you use the website, such as device, browser, IP address and cookie information, where this is collected by our website, hosting or security services.

Please do not send unnecessary medical information

Our general enquiry form is not intended for detailed medical histories or sensitive clinical records. If a clinic or dental professional requires clinical information, you will be told what is needed and how it should be provided.

How and why we use information

We may use personal information to:

• Respond to enquiries and communicate with you.
• Provide non-clinical consultancy and patient coordination.
• Help arrange introductions, consultations and appointments with relevant dental professionals or clinics.
• Coordinate practical travel, accommodation or transfer arrangements where requested.
• Operate, secure and improve the website and our services.
• Meet legal, regulatory, accounting or record-keeping requirements.

Depending on the circumstances, we rely on your consent, steps taken at your request before a service is arranged, our legitimate interests in operating and protecting our business, or compliance with legal obligations.

Sharing information

We may share relevant information with:

• Dental professionals and partner clinics involved in considering or coordinating your enquiry.
• Service providers supporting our website, email, communications, administration or travel coordination.
• Professional advisers, regulators or public authorities where required by law.

We only share information that is reasonably necessary for the relevant purpose. Clinical providers are responsible for their own clinical records and may provide their own privacy information.

International transfers

If you ask us to coordinate an enquiry with a clinic in Istanbul, relevant information may need to be shared with a recipient in Türkiye. Türkiye is outside the United Kingdom. Where UK data-protection law requires it, we will take appropriate steps designed to protect personal information and will explain relevant arrangements when appropriate.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to an enquiry, providing coordination, maintaining appropriate business records and meeting legal obligations. Retention periods may vary depending on the nature of the information and the services involved.

Your rights

Subject to applicable law, you may have rights to request access to your personal information, ask for inaccurate information to be corrected, request deletion or restriction, object to certain uses, request data portability or withdraw consent where consent is relied upon.

To exercise a right or raise a privacy concern, contact info@dreamysmile.co.uk. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.

Cookies, security and external links

The website may use essential cookies and limited third-party services required for functionality, security or embedded content. Third-party websites linked from this site have their own privacy practices.

We use reasonable organisational and technical measures intended to protect personal information. No internet service can guarantee absolute security.

Changes to this policy

We may update this policy when our website, services or legal obligations change. The latest version will be shown on this page with its update date.